Rerun.rent

Over Rerun.rent

Imagine the amount you’d spent on buying 1 designer item, now imagine spending that same amount on rental. You’d literally get 700% more wear out of your investment by renting and wearing 7 items instead of buying just 1, minimizing your fashion carbon footprint at the same time.

This thought provoked our founder, Eeke van Velzen, to create Rerun. Rerun is a fashion rental service, focused on designer pieces you can wear in everyday life. Where most rentals focus on event wear, Eeke is determined in creating a service for your daily life.

‘I believe this is how we can really make a difference in how we consume fashion and create an honest alternative to the constant consumption of seasonal trends and fast fashion.’

At Rerun, we curate a collection of luxury womenswear, a mix of emerging brands, cult labels, and rare vintage pieces. Through this circular access model members can discover and experience brands more deeply without lifelong commitments. We want to create a fashion experience that explores the boundaries of traditional retail and e-commerce. An experience where access is more important than ownership.

‘Our biggest challenge is to shift the consumer's mind from the sense of owning an item to actually wearing multiple items at a fraction of the original retail price. Whomever you encounter in life won’t see whether you own something or not, they just see you have amazing style.’

Team per functiegebied

Gebaseerd op 1 openbare functieprofielen, stand van 4 augustus 2026.

• Consulting / Advisory1