Guus Goorts

Over Guus Goorts

Hi. I’m Guus. I bring together the worlds of online marketing and Higher Education.

Successful Higher Education marketing depends on a lot of puzzle pieces coming together: strategy, analytics, campaigns and follow-up.

There’s no “star agency” you can hire as a school to do everything; successful education marketing requires alignment and a strong internal skill base. So you can direct the efforts.

My book, Successful student recruitment with Google Ads, is about exactly that. I don’t just cover the mechanics of Google Ads campaigns, but also describe all the puzzle pieces that need to fit, from strategy to follow-up.

I also offer hands-on online marketing courses for Higher Education marketers. In small groups of max. 6, I help you (and/or your colleagues) to put the theory into practice.

Trefwoorden

• Corporate Training
• Digital Marketing
• Google Ads
• Google Adwords
• Google Analytics
• Sem
• Seo
• Student Recruitment
• Web Design

Team per functiegebied

Gebaseerd op 4 openbare functieprofielen, stand van 4 augustus 2026.

• Marketing2
• Creative / Media1
• Founder / Owner1